Updated on Nov, 18 2024 08:49 IST
Study Marketing in Italy: Fees & Admission
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Marketing is an umbrella term, and the more you study it, the greater the scope of learning it. That said, studying marketing can offer you a rewarding career in life. In simple words, marketing is about selling goods and services to an audience. When you study marketing in Italy, you learn to implement advertising and promotional strategies in order to sell products and services in the market. The experienced and knowledgeable lecturers and professors will walk you through the marketing strategies that will help your company reach the right people at the right time. While you gain theoretical lessons in the classroom, you will work on case studies, simulation exercises, and internships, which will give you a fair chance to come close to the real business world and polish your marketing skills. Marketing is not only lucrative, but also a very interesting field of study. If you want to become a part of this evolving field, here is how you can start your educational journey.
Check the following set of criteria for both the graduate and post-graduate level courses in marketing in Italy.
Criteria to study marketing in Italy (bachelor’s)
Application Requirements: Fill out the application form for your desired course. Ensure that you add all the accurate information to the form.
Educational Requirements: You are eligible to get admission into a graduate course only when you have completed your secondary education with a minimum 60% marks. To study marketing in Italy at the graduate level, you should also appear for a global admission test called TOLCE.
Additional Requirements: You should get a letter of recommendation signed and authorised by your dean or professor to prove your eligibility to pursue higher studies in Italy.
English Proficiency Requirements: As you would want to choose English as your language of instruction, make sure you have sufficient documents to prove your command of the language. If you are not a native speaker, you can either submit your MOI (medium of instructions) certificate from your previous institute or the test score of the following English tests:
IELTS: 6.5 and above
TOEFL: 70 and above
Duolingo: 100 and above
Criteria to study marketing in Italy (master’s)
Application Requirements: Fill out your post-graduate course form duly, using all the accurate information. Ensure that you add your preferred course of study properly.
Educational Requirements: You fulfil the eligibility to study a master's in Italy only when you have completed your bachelor’s course in marketing or a similar field by securing at least 60% marks.
Additional Requirements: You will also need a letter of recommendation signed and authorised by your dean or professor of the previous institute. The document serves as proof of your eligibility to study further in Italy.
English Proficiency Requirements: As you would want to choose English as your language of instruction, make sure you have sufficient documents to prove your command of the language. If you are not a native speaker, you can either submit your MOI (medium of instructions) certificate from your previous institute or the test score of the following English tests:
IELTS: 6.5 and above
TOEFL: 70 and above
Duolingo: 100 and above
If you want to enrol yourself in the term starting in 2025, you can submit your forms by September 2024. The universities will accept forms until June 2025.
Here is the list of documents required to be attached to your application form for a Bachelor's in Marketing in Italy:
Passport Copy (Front and Back)
National ID (Aadhar Card)
10th and 11th Mark sheet (Academic)
Passport size photo (with white background)
Skype Details (Self)
Statement of Purpose (Self-made)
12th Mark Sheet (OR Bonafide Certificate, if pursuing)
English proficiency certificate – IELTS/Medium of Instruction (School)
2 Letter of Recommendation – From different Teachers (School)
Study Module (Sample Attached below)
Work Experience/ Gap Justification/ Internship Certificate (If required)
One and Same Certificate (If your name is different on Academic documents & passport)
Predicted Mark sheet if possible (School)
Here is the list of documents required to be attached to your application for Master’s in Marketing in Italy:
Passport Copy (Front and Back)
National ID (Aadhar Card)
10th and 12th Mark sheet (Academic) and Bachelor’s certificate
Passport size photo (with white background)
Skype Details (Self)
Statement of Purpose (Self-made)
Provisional/Final Degree (OR Bonafide Certificate, if pursuing)
First Semester to Last Semester Mark sheet/Transcript (Academic)
English proficiency certificate – IELTS/Medium of Instruction (College)
2 Letter of Recommendation – From different faculties (College)
Detailed Study Module (Available at University’s website)
Work Experience/ Gap Justification/ Internship Certificate
One and Same Certificate (If your name is different on Academic documents & passport)
Italian universities teach courses in English and Italian. As you want to choose English as your medium of instructions, you will need to prove your language proficiency. If you are not a native speaker, you can either submit your MOI (medium of instructions) certificate or appear for the following English tests:
IELTS – 6.5 and above
TOEFL – 70 and above
Duolingo – 100 and above
Bachelor’s in marketing is a 3-year long course. It gives you all the details about marketing, as a subject, and everything that comes under the broad concept of marketing.
Master’s in marketing is a 2-year long course. The course will help you choose a specific marketing domain and gain expertise over it.
Before you select your course of study and university, it is essential to know the tuition fees charged by various Italian universities:
| Name of the University | Bachelor’s fees/year | Master’s Fees/year |
|---|---|---|
| University of Verona | ||
| University of Padua | ||
| University of Bologna | ||
| University of Milan-Bicocca | ||
| Universita Cattolica del Sacro Cuore |
Here is the list of popular universities from which you can choose one and study marketing in Italy:
| Name of the University | Category | City |
|---|---|---|
| University of Verona | Public | Verona |
| University of Padua | Public | Padua |
| University of Bologna | Public | Bologna |
| University of Milan-Bicocca | Public | Milan |
| Universita Cattolica del Sacro Cuore | Public | Milan |
Programmes in marketing are not very pricey in Italy; however, you can get financial aid as well. If you cannot afford to pay the tuition fees in Italy, you can apply for a scholarship. Italian universities offer up to 100% scholarships to deserving students.
Anigdha’s educational consultants understand the admission procedure to study in Italy very well. We want to share the detailed process of admission to make your life easier.
Procedure to study marketing in Italy (bachelor’s)
Start your admission procedure by discovering all the courses available at different Italian universities.
You can now filter the courses based on your interests, academic records, and eligibility.
Start filling out the forms and ensuring all the accurate details are in the application forms.
The next step is to gather all the documents required to be submitted at the time of admission to the university.
Prepare yourself to clear TOLCE, the global admission test, without which you will not get admission to any bachelor’s course in Italy.
Talk to our team and start preparing for language proficiency tests and university entrance tests.
You will receive an approval letter from the university if your application is approved. You can attach the letter to your study visa application form.
Once you receive the visa, you should get HRD and apostille done on your supplementary documents.
The last step is to find comfortable accommodation in Italy.
Procedure to study marketing in Italy (master’s)
Begin your admissions journey by searching through the postgraduate programmes you can apply for.
With a long list of programmes, it is time to narrow it based on your interests, eligibility, and academic profile.
Once you have a few confirmed courses in hand, you can download the application forms and start filling them out. Ensure that you submit these forms before the deadline.
The application has been submitted, and now you must gather the required documents you need to submit at the time of admission.
Take classes to prepare for language proficiency tests and university entrance tests to go a step closer to your admission to Italy.
Once your application is accepted and you receive an approval letter, you can attach it to your visa application form.
Your visa will take around 45 days to arrive, and once it is done, you can get HRD and apostille done on your supplementary documents.
Finally, you can find comfortable accommodation within or near the university campus.
Is studying marketing in Italy expensive?
The tuition fees may seem high at first glance, but students can secure scholarships based on their academic merits and by presenting their annual income certificate.
How do I support my cost of living in Italy?
We recommend you start working part-time after your classroom sessions and earn a handsome sum of money to support your living in Italy.
What are the popular cities in Italy?
Some of the popular cities in Italy you should know about are Milan, Rome, Turin, and Florence. These are the cities that are home to most of the popular universities.
Can I choose English as my medium of instruction based on an MOI certificate from my previous university?
Yes, some of the universities accept MOI certificates to approve your admission.
How often can my parents visit me?
Your parents can visit you frequently, and there are no limitations as long as you do not miss your classes as you go and visit them.
Will I get a long break to visit my home country during the course?
Yes, you will get a spring break and a Christmas break when you plan your travel to your home country.
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